Posting on Instagram isn't enough to keep a spa's booking calendar full. The Orlando spas that stay consistently busy are running targeted paid social ads that reach the right local clients before they even start searching. This post breaks down the ad formats that convert best for spas, how retargeting turns website visitors into booked appointments, and the simplest campaign to launch — even on a modest budget of $300–$600 a month.

A beautiful spa and a stunning Instagram feed mean nothing if your website loses visitors in the first three seconds. Missing pages, hidden pricing, and no online booking are costing Orlando spas real appointments every week. This checklist covers the seven pages every spa website needs — from a high-converting home page and transparent services menu to a gallery, testimonials, and a frictionless booking experience — so your site works as hard as you do.