Ivan Rincon is a seasoned digital marketing strategist and the founder of Marketivist, a boutique agency based in Lake Nona, Orlando. With a B.S. in Electrical Engineering and an M.S. in Systems Engineering from the University of Virginia, Ivan brings a unique analytical and systems-driven approach to marketing. Over the past two decades, he has helped small businesses strengthen their online presence and compete effectively in the highly competitive U.S. market.

Born and raised in Cartagena, Colombia, Ivan offers a distinctive perspective on how emerging companies must position themselves to succeed in the United States—blending cultural insight with deep technical and marketing expertise.

Early Career & Entrepreneurial Start

Ivan began his career in the Washington, D.C. area, holding consulting positions and developing mission-critical systems for both private and public sector organizations, including the USDA, Sprint/Nextel, and T-Mobile.

In 2006, he transitioned into entrepreneurship and digital marketing by founding TheOrchidBoutique, an innovative e-commerce platform that earned three INC 5000 awards as one of the fastest-growing businesses in the United States. This experience cemented his passion for helping brands scale through data-driven digital strategies.

Buffalo Groupe

In 2019, Ivan joined Buffalo Groupe, a full-service digital marketing agency headquartered in Charleston, SC. During his tenure, he led the development of high-impact web and digital strategies for clients in the travel, golf, and real estate sectors, including Hilton's Staycloudland, Omni Hotels, Vinarosa Resort, Sunmountain, and Bluetross .

Marketivist

Driven by a desire to support emerging businesses and international brands entering the U.S. market, Ivan founded Marketivist. His mission is to apply decades of cross-industry experience to deliver cost-effective, results-oriented marketing solutions tailored to small and growing companies.

Ivan’s approach focuses on empowering business owners with the digital tools, data, and strategic clarity they need to navigate today’s competitive online landscape confidently.